We are proud to announce a collaboration with Ben Fogle (the adventurer, writer, broadcaster and TV personality) in the production of a range of technical socks for launch in Spring 2010.  The range follows on from the highly successful ProTrek™ range and is seen as a step forward into more technical, high performance products.

The compact range of 6 products represents excellent value, with retail prices  peaking at around £14.50, and will be offered mainly in men’s and ladies’ sizes, with one children’s option.

Our success in 2009 with the Peter Jones Collection encouraged us to look for more brand ambassadors and Ben was the perfect person to fulfil this role.  Ben’s experience of the great outdoors was invaluable and has led us to create what I think is a highly commercial, compact range of technical socks.

Ben Fogle says “Socks, the unsung heroes of the great outdoors.  Unquestionably protective.  Behind every walk and trek, amble and ramble, yomp and hike is the sock.  The loyal garment cushions the impact, protecting the foot from heat and cold.  Neither seen nor felt, you may not notice a fine sock when it’s on, but you’ll know when it isn’t.  Fighting blisters and cold, damp and odour, the sock is the ultimate garment.  Love your feet, love your socks.”