We are
proud to announce a collaboration
with
Ben
Fogle (the adventurer, writer,
broadcaster and TV personality) in
the production of a range of
technical socks for launch in Spring
2010. The range follows on
from the highly successful ProTrek™
range and is seen as a step forward
into more technical, high
performance products.
The compact range of 6 products
represents excellent value, with
retail prices peaking at around
£14.50, and will be offered mainly
in men’s and ladies’ sizes, with one
children’s option.
Our success in 2009 with the Peter
Jones Collection encouraged us to
look for more brand ambassadors and
Ben was the perfect person to fulfil
this role. Ben’s experience of the
great outdoors was invaluable and
has led us to create what I think is
a highly commercial, compact range
of technical socks.
Ben Fogle says “Socks, the unsung heroes of the great outdoors. Unquestionably protective. Behind every walk and trek, amble and ramble, yomp and hike is the sock. The loyal garment cushions the impact, protecting the foot from heat and cold. Neither seen nor felt, you may not notice a fine sock when it’s on, but you’ll know when it isn’t. Fighting blisters and cold, damp and odour, the sock is the ultimate garment. Love your feet, love your socks.”



